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Basics of a Successful Business Strategy (Business Action Guides)
Basics of a Successful Business Strategy - Business Action Guides
Author: Lothar J. Seiwert, K. Friedfich
Breaks down the process of creating a business strategy into the following stages: analyzing current market position; identifying promising fields; highlighting a target group and reaching them; setting an innovation strategy; formulating a co-operation strategy; and recognizing basic needs.
ISBN-13: 9780749410964
ISBN-10: 0749410965
Pages: 96
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Publisher: Kogan Page
Book Type: Paperback
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