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Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
Beer Blast The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
Author: Philip Van Munching
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing storie...  more »
ISBN-13: 9780788196164
ISBN-10: 0788196162
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Publisher: Diane Pub Co
Book Type: Hardcover
Other Versions: Paperback
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