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Behind The Wheel At Chrysler: The Iacocca Legacy
Behind The Wheel At Chrysler The Iacocca Legacy
Author: Doron P. Levin
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
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ISBN-13: 9780151117031
ISBN-10: 0151117039
Publication Date: 6/30/1995
Pages: 354
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: Harcourt
Book Type: Hardcover
Other Versions: Paperback
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