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Search - Being Direct: Making Advertising Pay
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Being Direct Making Advertising Pay Author: Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world, with billings in excess of $1.5 billion and 65 offices in 36 countries. This is his own story, in his own... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Management & Leadership
- Business & Investing >> Marketing & Sales >> Advertising