Search - Best Practices in International Marketing (The Harcourt College Publishers Series in Marketing)

Best Practices in International Marketing (The Harcourt College Publishers Series in Marketing)
Best Practices in International Marketing - The Harcourt College Publishers Series in Marketing
Author: Michael R. Czinkota, Ilkka A. Ronkainen
Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g
ISBN-13: 9780030340369
ISBN-10: 0030340365
Publication Date: 8/21/2001
Pages: 393
Edition: 1
Rating:
  ?

0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: