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Beyond Maximarketing: The New Power of Caring and Daring
Beyond Maximarketing The New Power of Caring and Daring
Author: Stan Rapp, Thomas L. Collins
The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world...  more »
ISBN-13: 9780070153387
ISBN-10: 0070153388
Pages: 319
Edition: Rei
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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