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Beyond Mobile: People, Communications and Marketing in a Mobilized World
Beyond Mobile People Communications and Marketing in a Mobilized World Author:Mats Lindgren, Jorgen Jedbratt, Erika Svensson The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and co... more »mmunicate in the mobile marketplace.« less