Search - Beyond the Next Wave with Scenario Planning: Imagining the Next Generation of Customers

Beyond the Next Wave with Scenario Planning: Imagining the Next Generation of Customers
Beyond the Next Wave with Scenario Planning Imagining the Next Generation of Customers
Author: Glen Peters, Glen Peters
Scenario planning enables companies to get to the next generation of customers, ahead of the competition.
ISBN-13: 9780273624172
ISBN-10: 0273624172
Publication Date: 1/25/1996
Pages: 230
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Publisher: Financial Times/Prentice Hall
Book Type: Paperback
Members Wishing: 0
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