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Big in Asia: 30 Strategies for Business Success, Revised and Updated
Big in Asia 30 Strategies for Business Success Revised and Updated Author:Michael Backman, Charlotte Butler China, India and the rest of Asia is the world?s most exciting and dynamic business environments. It?s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of p... more »ractical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.« less