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Big Blues : The Unmaking of IBM
Big Blues The Unmaking of IBM
Author: Paul Carroll
With the PC's introduction, IBM stood poised to extend its dominance into the 21st century. Yet, through corporate hubris, inflexibility and an inability to understand the marketplace, IBM lost its place as a golden symbol of American corporate might. Tracing IBM's every misstep, the author provides behind-the-scenes revelations and anecdotes a...  more »
ISBN-13: 9780517882214
ISBN-10: 0517882213
Publication Date: 9/20/1994
Pages: 377
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Three Rivers Press
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
Members Wishing: 0
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