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The Billion Dollar Game: Behind-the-Scenes of the Greatest Day In American Sport - Super Bowl Sunday
The Billion Dollar Game BehindtheScenes of the Greatest Day In American Sport Super Bowl Sunday
Author: Allen St. John
One hundred million spectators. — An economic footprint larger than the GDP of 25 nations. — Zero room for error.An inside view of the 365 days leading up to the greatest event in American sport.More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchand...  more »
ISBN-13: 9780385523547
ISBN-10: 0385523548
Publication Date: 1/6/2009
Pages: 272
Rating:
  • Currently 3/5 Stars.
 3

3 stars, based on 3 ratings
Publisher: Doubleday
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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reviewed The Billion Dollar Game: Behind-the-Scenes of the Greatest Day In American Sport - Super Bowl Sunday on + 47 more book reviews
I spent two years of college completely immersed in the world of sports business and find that this book was very dull and boring. The author seemed to portray the road leading to the Super Bowl only from his point-of-view and not from the corporate sponsors nor the teams themselves. Eh...happy I did not buy it.


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