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Search - Bly on Direct Marketing
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Bly on Direct Marketing Author: McGraw-Hill calls Bob Bly "America’s top copywriter." His book, The Copywriter’s Handbook, is considered by many to be the "Bible" of copywriting, and was cited as a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "Every copywriter can improve by reading this book. And that ... more »
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