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Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business
Boeing versus Airbus The Inside Story of the Greatest International Competition in Business
Author: John Newhouse
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, af...  more »
ISBN-13: 9781400078721
ISBN-10: 1400078725
Publication Date: 1/8/2008
Pages: 272
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Publisher: Vintage
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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