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Search - Born to Buy : The Commercialized Child and the New Consumer Culture
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Born to Buy The Commercialized Child and the New Consumer Culture Author: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trust... more »
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Ashley S. (ange1ash) reviewed Born to Buy : The Commercialized Child and the New Consumer Culture on + 12 more book reviews
I got this book out from the library after reading a review on The Simple Dollar that it is essential for any parent to read.
I found that the book just confirms my fears about commercialism and the changing values of our American culture.
Full of wonderful statistics and some direct examples of the types of advertising that we may not even know about or realise is advertisment.
I found that the book just confirms my fears about commercialism and the changing values of our American culture.
Full of wonderful statistics and some direct examples of the types of advertising that we may not even know about or realise is advertisment.
Buffy G. (bufomander) reviewed Born to Buy : The Commercialized Child and the New Consumer Culture on + 89 more book reviews
Good stuff -- a tiny bit dry, but so important -- read this book if you want to learn/be reminded of media's insidious influence on our children.
Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Consumer Behavior
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Marketing >> Research
- Nonfiction >> Social Sciences >> Popular Culture
- Nonfiction >> Social Sciences >> General