Book Reviews of Born to Buy: The Commercialized Child and the New Consumer Culture

Born to Buy: The Commercialized Child and the New Consumer Culture
Born to Buy The Commercialized Child and the New Consumer Culture
Author: Juliet B. Schor
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ISBN-13: 9780684870564
ISBN-10: 0684870568
Publication Date: 2004
Pages: 304
Rating:
  • Currently 3.5/5 Stars.
 7

3.5 stars, based on 7 ratings
Publisher: Scribner
Book Type: Paperback
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4 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Born to Buy: The Commercialized Child and the New Consumer Culture on + 87 more book reviews
Helpful Score: 1
Good stuff -- a tiny bit dry, but so important -- read this book if you want to learn/be reminded of media's insidious influence on our children.
reviewed Born to Buy: The Commercialized Child and the New Consumer Culture on + 10 more book reviews
I got this book out from the library after reading a review on The Simple Dollar that it is essential for any parent to read.

I found that the book just confirms my fears about commercialism and the changing values of our American culture.

Full of wonderful statistics and some direct examples of the types of advertising that we may not even know about or realise is advertisment.
reviewed Born to Buy: The Commercialized Child and the New Consumer Culture on
This book really opened my eyes to how powerful marketing is, and how it has seeped into every aspect of our lives. A great book for parents, too.
reviewed Born to Buy: The Commercialized Child and the New Consumer Culture on + 3 more book reviews
While the subject matter is geared towards the spread of marketing directed at our children, the truth is, it opens your eyes to the marketing that is aimed at us all. If you're living in our modern world, you are being bombarded with advertising that is the result of billions of dollars of research trying to get you to spend, spend, spend. A little redundant, the book is definitely an eye opener and gives you one more reason to turn off the television and open a book!