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Search - Born to Buy
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Born to Buy Author: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trust... more »
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While the subject matter is geared towards the spread of marketing directed at our children, the truth is, it opens your eyes to the marketing that is aimed at us all. If you're living in our modern world, you are being bombarded with advertising that is the result of billions of dollars of research trying to get you to spend, spend, spend. A little redundant, the book is definitely an eye opener and gives you one more reason to turn off the television and open a book!
This book really opened my eyes to how powerful marketing is, and how it has seeped into every aspect of our lives. A great book for parents, too.
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