Search - The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

this should be called how to be a consultant, because it's more about that than anything else. The 50 format makes it easy to skim. It's not an in-depth book, but rather a series of tips. The author writes like he's speaking to you, which in this instance gets annoying because it doesn't flow, and it's like reading someone's dictation of a Tony Robbins speech.. take it easy on the exclamation points I say!

Technology is driving a business revolution. Those who survive will have to adapt and reinvent themselves--quickly. In these important books, Tom explains what's happening, provides the tools you need to meet the challenge, and inspires you to...go for it. It's your future and these are your books.
In today's wild wired world, you're distinct...or extinct. Survive, thrive, triumph by becoming Brand You!
The fundamental unit in today's economy is the individual, aka, YOU! Jobs are performed by temporary networks that disband when the project is done. So to succeed you have to think of yourself as a freelance contractor--Brand You! Someone who is savvy, informed, always learning and growing, who knows how to sell herself, and--most important--does work that matters.
The Brand You50 lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming you skill portfolio to delivering WOW! results every time. In 50 easy-to-digest sections featuring over 200 Things To Do, Tom Peters shows you how to create a unique, fabulous, high-performance (and highly paid) Brand You.