A Brand Apart Author:Dana Fox In today's highly competitive marketplace, it is no longer enough to demonstrate clinical excellence. Plastic surgeons must differentiate themselves in all regards from other physicians and non-physicians in the cosmetic medicine arena. This book offers pearls of practice that will serve plastic surgeons well now and in the future in demonstrati... more »ng their unique value to the public. Because the key in marketing your plastic surgery practice is always to show that you are "A Brand Apart."« less