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Search - Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times
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Brand Failures The Truth about the 100 Biggest Branding Mistakes of All Times Author: What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. — Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, ... more »
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Genres:
- Business & Investing >> Management & Leadership >> Management
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing
- Professional & Technical >> Accounting & Finance >> Accounting