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The Brand Glossary
The Brand Glossary
Author: Interbrand
Brand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain. — Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and mar...  more »
ISBN-13: 9781403998095
ISBN-10: 1403998094
Publication Date: 11/28/2006
Pages: 144
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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