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Search - The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
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The Brand Gym A Practical Workout to Gain and Retain Brand Leadership Author: This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own ga... more »
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