Skip to main content
PBS logo
 
 

Search - Brand New Justice: The Upside of Global Branding

Brand New Justice: The Upside of Global Branding
Brand New Justice The Upside of Global Branding
Author: Simon Anholt
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. — Anholt systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the co...  more »
ISBN-13: 9780750656993
ISBN-10: 0750656999
Publication Date: 2/2003
Pages: 179
Rating:
  ?
0 stars, based on 0 rating
Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.