Search - Branded: The Buying and Selling of Teenagers

Branded: The Buying and Selling of Teenagers
Branded The Buying and Selling of Teenagers
Author: Alissa Quart
An incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no le...  more »
ISBN-13: 9780738208626
ISBN-10: 0738208620
Publication Date: 2/2004
Pages: 256
Rating:
  • Currently 3.2/5 Stars.
 10

3.2 stars, based on 10 ratings
Publisher: Basic Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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  • Currently 0/5 Stars.
reviewed Branded: The Buying and Selling of Teenagers on + 25 more book reviews
a look into the advertising industry that targets children, and especially teenagers. lots of disturbing stuff, most especially, in my opinion, the amount of marketing being done in schools. she went off on some tangents that i didn't especially follow- boob jobs for kids and pro-ana as self-branding, for example- and her sentence structure had me all confused numerous times in the book (to the point that i wonder if they were typos?) but all in all, a pretty interesting book.
  • Currently 4/5 Stars.
reviewed Branded: The Buying and Selling of Teenagers on + 12 more book reviews
A very timely book about the shaping of adolescent girls.


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