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Branded Customer Service : The New Competitive Edge
Branded Customer Service The New Competitive Edge
Author: Janelle Barlow, Paul Stewart
Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizab...  more »
ISBN-13: 9781576752982
ISBN-10: 1576752984
Publication Date: 10/1/2004
Pages: 264
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Publisher: Berrett-Koehler Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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