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Search - A Branded World: Adventures in Public Relations and the Creation of Superbrands
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A Branded World Adventures in Public Relations and the Creation of Superbrands Author: The head of a celebrity public relations firm offers expert advice on the art of PR and branding — In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-bran... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Industries & Professions >> Accounting >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Public Relations
- Professional & Technical >> Accounting & Finance >> Accounting >> General