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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Branding in Asia The Creation Development and Management of Asian Brands for the Global Market
Author: Paul Temporal
"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an u...  more »
ISBN-13: 9780471479109
ISBN-10: 0471479101
Publication Date: 8/10/2001
Pages: 276
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Publisher: John Wiley Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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