Search - Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market

Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Branding in Asia The Creation Development and Management of Asian Brands for the Global Market
Author: Paul Temporal
"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an u...  more »
ISBN-13: 9780471835769
ISBN-10: 0471835765
Publication Date: 1/2000
Pages: 261
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Publisher: John Wiley Sons
Book Type: Hardcover
Other Versions: Paperback
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