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Branding Best Practices Leading Marketing Executives on Establishing a Vision Benchmarking Progress and Maintaining an Edge in the Marketplace Author:Aspatore Books Staff Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the worlds most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at wh... more »ere an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Lauren Harris, Vice President, Marketing & Communications, CNL Hotels & Resorts Inc. Walking the Talk 2. Rebeca Johnson, Chief Marketing and Branding Officer, Brinker International Successful Branding Initiatives 3. Alexander J. Buehler, Vice President, Marketing and Technology, Insituform Technologies Inc. Management by the Numbers 4. Steven Coopersmith, Vice President, Global Marketing (CMO), Tennant Green Branding: The Importance of Listening to Customers 5. Jeffrey A. Diskin, Senior Vice President, Brand Marketing & Management, Hilton Hotels Corporation Sailing the Marketing Seas with Reason and Passion 6. Gordon G. Andrew, Senior Vice President, Marketing, Connextions Inc. Building a Young Brand in a New Marketplace 7. Kerr Holbrook, SVP and Chief Marketing Officer, Corporate Express U.S. Inc. Considering All Constituencies in a Branding Campaign 8. Michael J. Collins, Senior Vice President & Chief Marketing Officer, Gevity HR Inc. Marketing to Build Sales Overnight, Brand Over Time 9. Randy McBeath, Vice President, Marketing, SciClone Pharmaceuticals Global Pharmaceuticals: Challenges of Marketing to the World 10. Kristy Ferguson, Executive Vice President, Edible Arrangements International Marketing Thats Always in the Best of Taste 11. Louise Grant, Vice President, Marketing and Communications, Corrections Corporation of America Performing with Passionate Compassion 12. Yamila Garayzar, Director of Corporate MarketingRetail Division, Turnberry Associates- Winning the Hearts and Minds of Consumers« less