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Brandmaps: Competitive Marketing Strategy Game
Brandmaps Competitive Marketing Strategy Game
Author: Randall G. Chapman
BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rat...  more »
ISBN-13: 9780130812827
ISBN-10: 013081282X
Publication Date: 6/14/1988
Pages: 128
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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