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Search - Brandstand: Strategies for Retail Brand Building
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Brandstand Strategies for Retail Brand Building Author: Specialty, department and discount/off-price stores, e-tailers, designers, manufacturers and shopping malls are all waging branding wars with a vengeance. And, these major retailers now look to the power of branding in every form as their most potent and important strategic asset. Brandwidth is the term the authors of this "what works" book use ... more »
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Genres:
- Arts & Photography >> Graphic Design >> Graphic Arts >> General
- Arts & Photography >> Art >> General
- Business & Investing >> General
- Business & Investing >> Industries & Professions >> Retailing
- Business & Investing >> Marketing & Sales