Search - Breaking Up America : Advertisers and the New Media World

Breaking Up America : Advertisers and the New Media World
Breaking Up America Advertisers and the New Media World
Author: Joseph Turow
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender,...  more »
ISBN-13: 9780226817507
ISBN-10: 0226817504
Publication Date: 12/15/1998
Pages: 256
Rating:
  ?

0 stars, based on 0 rating
Publisher: University Of Chicago Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
Reviews: Amazon | Write a Review


Genres: