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Be Brief, Be Bright, Be Gone: Career Essentials for Pharmaceutical Representatives
Be Brief Be Bright Be Gone Career Essentials for Pharmaceutical Representatives
Author: David Currier
“Be brief, be bright, be gone” is the philosophy that helped launch author David Currier to a successful career as a pharmaceutical sales representative and sales trainer. Simply stated, this philosophy suggests that aspiring pharmaceutical sales representatives should:
  • Be brief—Keep your sales presentations short and...  more »
  • Be bright—Understand your product and its clinical context.
  • Be gone—Respect your customer’s time.
This is the one piece of advice a representative should retain from this book. But there’s a lot more:
  • Pros and cons of a career in pharmaceutical sales
  • How to find and land a sales job at a major pharmaceutical company
  • How to survive the training process
  • How to organize your office, car, and time
  • An overview of your key customers—physicians and hospitals
  • Selling skills and basic etiquette
  • Profiles of “standard” and “30-second” sales calls
  • How to use sales aids
  • Dealing with managed care
  • 10 tips on how to jump-start your pharmaceutical sales career
…plus names, addresses, and web addresses of the top U.S. pharmaceutical companies. This is the book that top pharmaceutical sales trainers have asked for! This book is ideal for:
  • College students/graduates considering a career in pharmaceutical sales
  • Anyone who is about to apply or interview for a pharmaceutical sales position
  • Newly hired pharmaceutical sales representatives
  • Sales professionals in any industry thinking about a career switch to pharmaceuticals
"I wish I had read this book when I got started. It would have shortened my learning curve considerably and will do just that for anyone starting out today. This is easily the best book I have seen on the subject."—Ellen F. Simes, Springfield, MA, Pharmaceutical sales trainer, former award-winning pharmaceutical sales representative, and registered pharmacist
ISBN-13: 9780595174188
ISBN-10: 0595174183
Publication Date: 4/2001
Pages: 168
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Publisher: iUniverse
Book Type: Paperback
Members Wishing: 0
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