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Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (Mcgraw Hill Series in Mass Communication)
Broadcasting/Cable and Beyond An Introduction to Modern Electronic Media - Mcgraw Hill Series in Mass Communication Author:Joseph R. Dominick, Barry L. Sherman, Gary Copeland An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.