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Search - If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity
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If You Build It Will They Come Three Steps to Test and Validate Any Market Opportunity Author: Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows ... more »
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