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Business & The Arts: An Answer to Tomorrow
Business The Arts An Answer to Tomorrow Author:Arnold Gingrich WHY should any business or industrial corporation support — the arts? — HOW can arts organizations help stimulate such support? — WHAT'S in it - if anything - for business? — WHY are so many of the arts in America unable to be self- — supporting? — HOW should a businessman help the arts? — WHAT value are the arts in modern America, anyway? — Arnold Ging... more »rich, publisher of "Esquire" magazine, raises these and other challenging questions, and provides startlng yet also provocative answers. His book is a thoroughly-researched examination into one of the most extraordinary cultural and artistic developments of today's world. Presented in Mr. Gingrich's easy, conversational style, this is an interesting report by a businessman who has not only observed but also taken part-and more, stimulated others to take part-in the little recognized but burgeoning involvement of business with the arts.
Nice for age. Jacket has edgwear & a few mends.« less