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Business To Business Direct Marketing
Business To Business Direct Marketing
Author: Robert W. Bly
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the ...  more »
ISBN-13: 9780844232430
ISBN-10: 0844232432
Publication Date: 4/11/1998
Pages: 416
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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