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Business Marketing: Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)
Business Marketing Connecting Strategy Relationships and Learning - Mcgraw Hill/Irwin Series in Marketing
Author: F. Robert Dwyer, John F Tanner
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
ISBN-13: 9780072865783
ISBN-10: 0072865784
Publication Date: 1/21/2005
Pages: 720
Edition: 3
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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