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The Business Marketing Course: Managing in Complex Networks
The Business Marketing Course Managing in Complex Networks
Author: David Ford, Pierre Berthon, Stephen J. Brown, Professor Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter, Professor Ivan Snehota
The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The ...  more » is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group.

Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.
ISBN-13: 9780471877226
ISBN-10: 0471877220
Publication Date: 11/12/2001
Pages: 256
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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