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The Business and Marketing Environment
The Business and Marketing Environment
Author: Adrian Palmer, Ian Worthington, Mary Mullholland
Attempts to explain and analyze the two types of environment crucial to the success of the business organization: the business' internal environment and the wider environment within which the business operates.
ISBN-13: 9780077094942
ISBN-10: 0077094948
Pages: 340
Edition: 3rd
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Publisher: McGraw-Hill Publishing Co.
Book Type: Paperback
Other Versions: Hardcover
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