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Business Marketing Management (The Dryden Press series in marketing)
Business Marketing Management - The Dryden Press series in marketing
Author: Michael D. Hutt
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, and marketing strategy development. Popular in both the United States and Europe since its first edition, the t...  more »
ISBN-13: 9780030205637
ISBN-10: 0030205638
Publication Date: 12/1/1988
Pages: 799
Edition: 3rd
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Publisher: Thomson Learning
Book Type: Paperback
Members Wishing: 0
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