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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Business Marketing Management A Strategic View of Industrial and Organizational Markets
Author: Michael D. Hutt, Thomas W. Speh
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its...  more »
ISBN-13: 9780030291791
ISBN-10: 0030291798
Publication Date: 7/17/2000
Pages: 752
Edition: 7th
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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