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Business to Business Marketing
Business to Business Marketing
Author: Jim Blythe, Alan Zimmerman
BUSINESS TO BUSINESS MARKETING covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers...  more »
ISBN-13: 9780324315448
ISBN-10: 0324315449
Publication Date: 12/27/2004
Pages: 404
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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