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Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Business Relationships for Competitive Advantage Managing Alignment and Misalignment in Buyer and Supplier Transactions
Author: Andrew Cox, Chris Lonsdale, Joe Sanderson, Glyn Watson
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio per...  more »
ISBN-13: 9781403919045
ISBN-10: 1403919046
Publication Date: 3/18/2004
Pages: 240
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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