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Business Research for Decision Making (Kent Series in Management)
Business Research for Decision Making - Kent Series in Management Author:Duane L. Davis, Robert M. Cosenza This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well... more » as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.« less
ISBN-13: 9780534932497 ISBN-10: 0534932495 Pages:622 Edition:3 Sub Rating: