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Business Research Methods
Business Research Methods
Author: William G. Zikmund
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text fo...  more »
ISBN-13: 9780030350849
ISBN-10: 0030350840
Publication Date: 4/23/2002
Pages: 768
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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