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There's No Business That's Not Show Business: Marketing in an Experience Culture
There's No Business That's Not Show Business Marketing in an Experience Culture
Author: Bernd Schmitt, David L. Rogers, Karen Vrotsos
ISBN-13: 9780130471192
ISBN-10: 0130471194
Publication Date: 6/24/2003
Pages: 320
Edition: 1ST
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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