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Search - The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
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The Business of Spirits How Savvy Marketers Innovative Distillers and Entrepreneurs Changed How We Drink Author: Walk into a liquor store today and you?ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth... more »
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Genres:
- Business & Investing >> Economics >> General
- Business & Investing >> General
- Business & Investing >> Industries & Professions >> Retailing
- Business & Investing >> Investing >> Commodities
- Business & Investing >> Marketing & Sales >> Consumer Behavior
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Marketing >> Research