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Business Strategy: An Introduction
Business Strategy An Introduction
Author: David Campbell, David Edgar, George Stonehouse
A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes ...  more »
ISBN-13: 9780230218581
ISBN-10: 023021858X
Publication Date: 3/15/2011
Pages: 448
Edition: Third Edition
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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