Business Strategy Author:John Grieve Smith This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a di... more »fferent approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.« less
ISBN-13: 9780631177388 ISBN-10: 0631177388 Pages:220 Edition:2 Sub Rating: