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Business Strategy and Policy
Business Strategy and Policy
Author: J. Thomas Cannon
Business Textbook — 1) Strategy's Role in Business — 2) The Composite Strategic Plan — 3) The Elusive Strategic Environment — 4) Product Strategies — 5) Market Strategies — 6) Geographic Strategies — 7) Distribution-Channel Strategies — 8) Problems in Managing Strategically — 9) Strategic Planning — 10) Structuring the Strategically Effective Organization...  more »
ISBN: 384782
Pages: 573
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Publisher: Harcourt, Brace & World, Inc.
Book Type: Hardcover
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